Google Reportedly Paying Apple $9 Billion to Remain Default iOS Search Option

Google logo

It’s widely known that Google pays Apple a certain amount of money on a semi-regular basis to make sure that it remains the default search engine option on iOS devices.

It has been said in the past that iOS devices equal about 50 percent of Google’s search revenue on mobile devices, so it’s imperative to the company to keep that spot on Apple’s devices. Before the end of 2017 it was reported that Apple was getting upwards of $3 billion from Google to secure that spot. But now, more than a year later from that report, it sounds like the company may be paying a lot more to Apple.

Business Insider is reporting information shared by analyst Rod Hall that states Google is now paying $9 billion this year to retain its default situation on iOS devices. What’s more, Hall actually thinks that number will increase by next year, and Google could be paying Apple for those default rights to the tune of $12 billion. Hall also echoes those earlier reports, saying ““Apple is one of the biggest channels of traffic acquisition for Google”, so it sounds like Google will continue to pay what it needs to in an effort to make sure nothing changes in that regard.

Nothing is official, so we don’t know for sure that Google is paying $9 billion to secure these default rights on iOS devices. However, if that is indeed the case, the price for the spot has indeed been going up year to year. $12 billion is quite a steep price tag, to say the least.

[via Business Insider]

Like this post? Share it!

Comments

  1. MyAssignmentHelp.co.uk6 July 2022 at 05:33

    I really like your blog it's really informative. Keep sharing this kind of blog. MyAssignmentHelp.co.uk provide Assignment Help Oxford with assignment writing covering almost all existing areas of study ranging from management, arts, mathematics, and physics, to nursing as well. Their assignment help in Oxford offers services that rest on two basic principles being quality and authenticity and as soon as you deliver your request; our assignment experts will guide you with a solution within the provided deadlines.

    ReplyDelete

Post a Comment

Popular posts from this blog

How to Create Siri Shortcuts in iOS 12

Image
With iOS 12, Apple is finally bringing automation right to the heart of the iPhone and iPad. Simple, sandboxed and third-party supported automation is now bundled in the OS. Oh, and it works with Siri. So now, you can be the James Bond of your dreams. Just pull up Siri on your AirPods, say your custom phrase, and watch as your iPhone initiates the 10 step shortcut that you’ve created. Siri Shortcuts feature is sprinkled across iOS 12. The term Siri Shortcuts encompasses too many things. There’s the proactive Siri Suggestions in Lock screen and Spotlight, the Add to Siri functionality for actions you perform regularly, and then there’s the brand new Shortcuts app. The Shortcuts app is basically Workflow 2.0, the app that Apple acquired last year. Yes, it can be a bit confusing so let us walk you through it. Let’s dive in: How to Use Add To Siri and System Level Siri Shortcuts How Shortcuts App Works How to Add Shortcuts from Gallery How to Import Shortcuts From The Web How to Create You
Read more

First Apple Watch Series 4 Unboxing Video

Image
Apart from the first set of Apple Watch Series 4 reviews, the first unboxing video of the wearable is now also live on YouTube. The unboxing video shows how the packaging of the Apple Watch Series 4 has changed from previous versions of the watch. The new retail box of the Apple Watch Series 4 puts the actual device inside a small pouch of its own. The power adapter and the wireless charging adapter are packed separately in the box. Make sure to watch the full video below to know how the Apple Watch Series 4 performs in various scenarios as well. The first set of Apple Watch Series 4 reviews largely praise the wearable for its slimmer design, bigger display, and ‘all-day’ battery life. Given the improvements Apple has made with Apple Watch Series 4, it is now easily the best wearable around, with no other smartwatch coming close to it. It is definitely a pricey investment though, with a starting price tag of $399 that can easily run up to $500 or more. If you are still in two minds abo
Read more

The 512GB iPhone XS and iPhone XS Max Are Major Profit Makers for Apple

Image
The 512GB variant of the iPhone XS and iPhone XS Max are a major profit earner for Apple since the company does not have to make any design changes to account for the higher storage NAND chip. As per  Bloomberg  report citing analysts, Apple is charging customers significantly more for the 512GB iPhone XS and iPhone XS Max than what it pays its suppliers for the chip. As per Wayne Lam of IHS Markit, Apple pays its suppliers 25 cents per gigabyte, while it charges its customers around 78 cents per gigabyte. In comparison, Samsung charges its customers 68 cents to go from the 128GB to 512GB variant of the Galaxy Note 9. The higher the storage variant that Apple sells, the more profit it makes off them. To upgrade from the 64GB iPhone XS to 512GB iPhone XS, Apple charges a staggering $350 while it pays its suppliers only around $132.5 for the chip. The report states that Apple could make about $134 per unit more than what it makes on the smallest storage option.  The market price of this
Read more